Dragon’s Den featured the latest pitch by husband and wife team Sue Youn and Ben pitching for investment in their Korean sauce idea.
The investment pitch was for £50,000 for a 20% stake in their business.
The pitch was for a range of cooking and dipping sauces including the traditional Gochujang pepper paste used on bibimbap.
World of Zing is one of the reatilers that stocks the item from Yogiyo.
Based on Sue Youn from Yogiyo’s family recipe, the sauce retains much of the richness of raw Gochujang but also adds a few extra herbs and spices into the mix to create a wonderfully tangy and piquant flavour.
The first range of Korean home cooking sauces in the UK launched in Selfridges in March 2015.